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The fold: 5% of users’ total time is spent past the 2,000-pixel mark

Even though 5% of users’ total time is spent past the 2,000-pixel mark, they tend to scan information that far from the top fairly superficially: some pages are very long (often 4,000+ pixels in my...

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Ultimate soda-lover’s destination

My thought had always been; that what I wanted to do was do business with other businesses my size, to help them become new businesses. John Nese, Owner Galco’s Soda Pop Store

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Appropriation

… borrowing of a style, typically used elsewhere, as the basis for a design. This may be done for purely aesthetic reasons as a method to present information in a certain way, but often it is done to...

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Lazy by nature

You won’t hear me say that ignorance is bliss. But as a non-intellectual person, when creating things I need to find a sound balance between knowing and not knowing. I found out long ago that this is...

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Web app personality is essential

Software is media today, particularly consumer software. When people use it [your software] they approach it in the same way they would approach media. When I say media I’m talking about a magazine,...

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Reading and scanning on the web are not the same thing

Users read left-to-right. Users scan top-to-bottom. This is why it makes sense to left-justify menu labels (list items) and headings. Jakob Nielsen

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The history of CSS resets

http://sixrevisions.com/css/the-history-of-css-resets/ Sound foundation ensures sane development. Nate Koechley Note Further resources: http://meyerweb.com/eric/thoughts/2011/01/03/reset-revisited/...

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HTML5 Priority of Constituencies

In case of conflict, consider users over authors over implementors over specifiers over theoretical purity. In other words costs or difficulties to the user should be given more weight than costs to...

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Design flourishes under constraints

[On the concept of design in general, regardless of what medium it's in] Design really flourishes under constraints. The more known quantities that we have to deal with, the more creative solutions we...

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Whitespace

Some might argue that passive whitespace is the unconsidered space present within a composition. I disagree: if you don’t consider all your whitespace, that’s just bad design. Passive whitespace...

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